Writing a book isn’t an easy task. It can take years for a writer to compile a book with all the ingredients required to make it a compelling read. Whenever writers finish a book, they want readers to go through their contribution so that it could become a success story.

The truth is that no matter how good the book is, it can’t reach its full potential unless it’s marketed in the right way. This doesn’t mean that if an author can write a book, they can market it as well. Here’s when the role of the book marketing agency comes into the picture.

A book marketing agency ensures that the book is marketed effectively to the targeted audience. It doesn’t only help the authors gain popularity but increases the sales subsequently. Book marketing firms make sure that the book’s marketing strategy aligns with the author’s ideology. In short, if you are an aspiring author, a book marketing agency can help you decide on a roadmap that can make your book a success.

“Book marketing is a skill: it takes knowledge, effort, and persistence to really be successful.” – Heather Hart

Book marketing companies provide assistance that goes beyond just marketing. They can help an author decide on a book cover that can catch the audience’s eye. In some cases, marketing firms can also assist a writer in making amendments in their books to make them more engaging for the masses.

There is more than one reason why an author should contact a book marketing company. The benefits they provide can help writers find a way to engage the readers in a new fashion. If you are an emerging author, then investing in a book marketing strategy can be a win-win situation for you and your book.

Let’s discuss the 12 benefits of hiring a book marketing company that can help you market your book.

Benefits of Hiring a Book Marketing Company to Market Your Book

Increased Sales

The number one priority for most writers is to get their book on every bookshelf. Hiring a book marketing firm can be a perfect start if you are one of those authors. The marketing company will draft a marketing strategy to get your book selling like hotcakes. The book’s nature and the people it aims to target might influence the marketing strategy. A book marketing company would also keep in mind the briefs you provide to keep the strategy aligned with your gains.

Customized Marketing Plans

Every book is different, which calls for a unique marketing plan for every book. A marketing company can bring together various elements that can help make a customized marketing plan for your book. The marketing plans can be influenced by several factors, including the region, targeted audience, and the book’s storyline. It’s important to know that you can also provide valuable feedback to help curate the strategy according to your needs.

An Attractive Book Cover

Some might argue with their “Don’t judge a book by its cover” approach, but the fact is that a book cover can make a huge difference. The marketing team can help you design a book cover that can help you catch the eyes of the masses. They can also lend valuable insight into the visual detailing that can turn a book into a bestseller. You can provide them with your ideas, and they will make sure that they incorporate them into the final design.

Social Media Footprint

Social media marketing can have a great impact on marketing a book. These services can ensure that the book is marketed extensively on the internet, engaging the maximum number of people. It attracts more readers and allows the author to publicize the book to a wider audience.

Author’s Website

An author’s website works as a face of an author. It can help the readers know about the author’s journey, connecting them with the book’s story. One can use a website as a place where they can market their book and share valuable insight about their career or even life. The website will also help an author to make the content related to the book appear on different search engines. A marketing team can curate an author’s website reflecting their intent for the book. They can also help optimize the content available on a website, helping people seamlessly reach the author.

Customized Stationery

Personalized stationery can be a great tool to market one’s book. A book marketing company can be a great help in this regard. They can provide different stationery options that you can use to market a book efficiently. The marketing team would discuss the marketing needs, providing tailored solutions including business cards, postcards, and bookmarks that can help attract more readers.

Advertisements and PRs

Press releases might be an old way of marketing, but they can be extremely effective in marketing a book. Online advertisements are another good way to introduce potential readers to a book. The marketing team uses these tactics to engage a broader audience to get a better reach. They can also help create a customized marketing plan targeting specific demographics to meet the author’s requirements. The advertisements and PRs are tailored so that they can connect with the synopsis of a book.


Often, authors may not get enough time to go through their books thoroughly. Here’s when editors from marketing companies come into the picture. Professional editors ensure that every little adjustment is made in the book before publication and can also review a manuscript to suggest improvements. These steps can save an author’s time and protect them from unnecessary hassle.


Publishing a book on your own can cost you a fortune. That is why book marketing companies exist. A company ensures that your book gets published on popular platforms, helping you obtain a wider readership. An author can inform them of their publishing needs, and the team will make sure that they get everything done in the right manner.


A book marketing company can provide valuable guidance for planning events such as readings and book launch events. They can offer an extensive roadmap that can help in effectively promoting a book to the targeted audience. If you are an author who only wants to focus on writing, marketing companies can do all the planning for you.

Return on Investment

It takes time, money, and sweat to get a book published. A book marketing agency can help an author gain a considerable return on their book. It means that the sales generated by marketing can cover the total cost spent on getting the book published on different mediums.

Book Launch

The book launch of a book is an important event for any author. A book marketing company can curate unique strategies to make the book launch a successful event. They can help market the event to a larger audience for effective promotion. A book marketing company can even create animation videos and social media posts that encourage people to read a specific book. They would ensure that the launch follows the book’s theme, making it an intriguing affair for the targeted demographics and beyond.

A Reliable Book Marketing Agency

Are you an upcoming or established author looking for a reliable book marketing agency? Lincoln Writes might be just what you need! Reach out to us for more information today.