Don’t judge a book by its cover. We’ve all heard this so many times that we’ve lost count. Despite this, about 52% of the people purchase a book if the cover seems intriguing. The statistics translate to the fact that the appearance of a book cover does indeed matter.

When we talk about books, a cover is the first thing a reader notices. It creates the first impression on its potential readers. Therefore, an author can’t possibly deny the pivotal role a cover plays in making the book more enticing to a reader.

Book covers, in general, serve as a unique selling point for the book. They are an excellent tool for developing an emotional connection with the reader. An author writes a manuscript; however, a cover makes the book appear attractive and appealing to the readers. 

The book cover communicates with the readers. It allows them to decide whether they want to make it their next read. It should be captivating enough to instill curiosity in the readers’ minds.

Book covers have been around for hundreds of years. But, back in the day, they were only used as a device to protect a manuscript. From 1837 onwards, these ‘protective covers’ gained popularity as a marketing tool.

Today, covers have become a key element in making a book successful. Modern authors utilize unique artworks and designs to attract more readers. It’s safe to say that covers significantly impact how people look at a new book. It also plays a crucial role in deciding whether it’s worth their time and money.

Have you ever wondered what makes a book cover so special? If yes, you are going to get the answers today.

This blog will explain why book covers have become such a huge deal and an essential marketing tactic for writers.

The Role of Book Covers

An impactful book cover often sparks curiosity among readers. It urges them to discover the secrets concealed within the book, making a book prominent in a bookstore.

Following are a few ways a book cover can gain a reader’s attention and make him a prospective buyer.

Attracting the Buyers

More than a million books get published every year in the United States. However, only a few make it to the bookshelves. Today, the aesthetic appeal of a book makes a huge difference. A visually pleasing cover is more likely to attract readers. A cover is one of the key factors that determine the success or failure of a book as it communicates with the readers, helping them decide whether the book is worth their valuable time.

A Sneak Peek

A book cover is the first thing a reader comes across after picking up a book. It helps them understand the tone and narrative of the book. Additionally, it offers the readers a glimpse of what they are getting into when purchasing a book. If a book is character-centric, covers can help readers to have an insight into different characters.

Conveys Genre

The intensity and artwork on a book cover help readers understand the genre of a book. It clarifies whether a book is fiction or belongs to the non-fiction category. It helps people decide whether they would be interested in reading a book.

Author’s Information

Readers love to know an author’s personal story. A creative book cover lets the reader understand the author better and draw some relatability. It can also help people relate to the author’s story and the struggle behind the book. They can learn about the author’s journey and what makes them write the book.

Character Details

Readers tend to develop an emotional attachment with various book characters. They need to know what characters have been portrayed in a book. This is where the book cover can play its part. It offers readers little details about the characters without giving away too much. This helps readers to connect with characters, building a sense of excitement among them.

Subtle Marketing

Today, book covers have become an important marketing tool for authors. They can help publishers and authors gain readers’ attention. Book covers are a great source of information about the author’s other endeavors. People buying a book can find the names and stories of different books from the same author. This way, authors can utilize the hype around their new book to highlight their previous work. 

Binding it Up

Book covers have evolved to become a key factor for book sales. They are the face of a book that helps readers make their decision. Today, writing a book with a strong storyline isn’t enough to make it a bestseller. If you are an author, you need to focus on the book cover design as much as the story.

Understandably, every author doesn’t have to be a designer. Here’s when the role of book cover design services gains prominence. They develop different book cover designs to match the outline of a book. Authors can provide their ideas, and they will curate the covers accordingly.

Are you an author looking for a design service to get the book cover designed for you? Lincoln Writes have got your back. They are one of the leading book cover design specialists who can do the job for you. You only have to brief them about your vision, and that’s it. The designers will work on your ideas, and you will have a striking book cover in no time.

They offer 24/7 customer support for all of your queries. The trained support staff at Lincoln Writes will answer your questions about book cover design. If you don’t like the design, you can ask them for a revision to match your aesthetic. Get in touch with Lincoln Writes today and give your new book a new identity.