Today, a total of 5 billion people worldwide use the internet. And the number keeps growing every day. With more and more people gaining access to the internet, writers need to have their websites. 

A website can be a turning point in an author’s career. It can help them grow their sales and build connections and has proven to be a tool for authors to establish their online presence and reach more people.

It can be an excellent medium for authors to connect with different publishers and fans. One of the key reasons to have a website is that it curbs a reader’s desire to know more about their favorite author.  

Additionally, a website is something that is an author’s identity. It reflects their ideas and offers readers valuable insight into them. It is a move toward making book sales sustainable and staying relevant for an extended period.

An author website can be a game-changer if you are an aspiring author. It can provide you with a distinctive fanbase that follows your books religiously. Furthermore, you can provide publishers a chance to stay connected with all the new book ideas.

Are you still looking for reasons to invest in an author’s website? If yes, we can help you understand the importance of an author’s website.

5 Reasons Why an Author’s Website is Important

Firstly, an author’s website is like a portfolio for all your books. It introduces the readers to your existing and upcoming work. Secondly, it helps an author develop a unique online persona that helps them attract readers and increase book sales. 

A website can become a central hub for authors to market their books. An author can view it as a forum where fans engage and talk about their books. It’s safe to say that a website is the best tool to make yourself visible as an author.

Undoubtedly, platforms like Amazon and Goodreads exist, but a website is your own. You can personalize a website according to your niche and create a unique identity. Furthermore, it can be your way to make your reach the masses worldwide.

Here are the five reasons why investing in a website is essential for an author.


As an author, it’s crucial to make your work visible. Today, we live in a world where everything is accessible through the internet. Authors need to make themselves noticeable in this medium to make an impact. Having a website can help you engage people with your book. Most importantly, it can keep you relevant in the competition. Moreover, it can provide readers a glimpse of the plans and create hype around them. A website can connect readers worldwide, providing insight into what’s coming next.


Books are the bread and butter for most authors. That’s why book sales are essential for an author’s journey. The benefit of an author’s website is that authors can sell their books directly to the readers. It eliminates the profit cuts for different distributors and retailers, providing a more significant chunk to the author. Authors can market their books better by directly connecting with the readers.


An author must communicate with the readers. This is where websites can play a defining role. They can help you build a strong connection with readers worldwide. Furthermore, it can become a medium for readers to express their views about the books. Most people want to talk to their favorite authors. A website can be your chance to have one-to-one communication with the readers. You can reflect on different suggestions and try to improve your narrational capabilities.


Readers love to know about what’s happening in their favorite author’s life. It helps them connect with the authors and the stories they produce. There’s no better medium than an author’s website to provide that information to the masses. It gives readers a chance to know what they can expect. Furthermore, they can rely on the authenticity of the information available on a website. Authors can utilize the website to showcase their lives allowing readers to develop a bond.


Most of the information about a new book is available on the internet. However, in most cases, readers fail to find an author’s previous works on different platforms. Here’s when the role of an author’s website becomes prominent. It provides a complete overhaul of the existing library of an author. It can play a crucial role in making people decide whether they want to invest in a book or not. Readers can look at the previous book and evaluate an author’s credibility. In short, a website is made or break situation for an author.

Wrapping It Up

We are living in an era where everything is accessible through the internet. It has become inevitable for authors to put themselves out through a website. It not only provides them a platform but helps people connect with them. Secondly, an author’s website is a great way to create hype around a new book. It allows an author to maintain their relevance in the industry.

The more visible a website is, the more people it would attract. Making a website look good is essential if you want readers to visit it. Many might wonder how an author can create a website that looks good? The answer lies in the various author website design services in the United States.

These services exist, so you don’t have to worry about your website. The professional website design services ensure that your website matches your genre and taste. They offer customized website design services that can align with your author’s persona.

Are you looking for an author’s website design service? You can relax because Lincoln Writes have got you covered. They are home to professional website design services to make your website look appealing and intriguing to your readers. Lincoln Writes offers around-the-clock customer support to help you manage your website seamlessly.

Get in touch with professionals at Lincoln Writes and get a tailored author’s website today.